DKSH Myanmar partners with Roviolet Beauty to launch Vertex

(CONNECT) DKSH has entered into an exclusive partnership with the personal care manufacturer Roviolet Beauty Company Limited from Yangon in Myanmar. Under the partnership, DKSH will support the market entry of Roviolet Beauty's new personal care brand Vertex, according to a statement. DKSH will handle sales, distribution, and logistics for the Vertex Roll-On throughout Myanmar, ensuring strong availability in traditional retail, modern retail, and convenience stores.

Vertex Roll-On is a roll-on deodorant for men that has been developed for everyday use. DKSH says it will leverage its extensive distribution network and on-the-ground experience to support Roviolet Beauty in building brand visibility and accelerating Vertex Roll-On’s market launch.

“Vertex Roll-On represents an important step in expanding our personal care portfolio,” Lei Lei Myint, Managing Director, Roviolet Beauty Company Limited, is quoted as saying. “As a new product entering the market, it is essential for us to work with a partner who understands distribution, retail execution, and consumer access across Myanmar.”

Stephen Mawby, Vice President Fast Moving Consumer Goods at DKSH Myanmar, added: “We are pleased to partner with Roviolet Beauty to support the introduction of Vertex Roll-On. With DKSH’s capabilities across sales, distribution, and logistics, we aim to help establish strong availability and build momentum for the brand nationwide.” ce/nta